Where sites fail
- ▸ Every competitor uses the same skyline and handshake.
- ▸ Practice areas stuffed onto one page nobody finishes.
- ▸ No way to capture 'I need this this week' vs 'I am researching'.
What we play
- ▸ Practice / service landers that can rank.
- ▸ People pages that make the firm feel real.
- ▸ FAQ schema for the questions that precede a brief.
- ▸ Discreet but present WhatsApp and call options.
Typical sitemap
Home → Practice areas → People → Insights → Contact → Locations